This presentation, at the World Conference on Tobacco Or Health in 2020/21, explains how the TFGi approach is incorporated into the structural, political and social dynamics that sustain the tobacco epidemic, in order to end it within a specific time (Definition by Professor Ruth Malone in 2011 and 2014). Additionally, as in all improvements in societies, it must be based on better education, reaching out to all stakeholders of any society, irrespective of geography, culture or creed. But, the key first step must be the understanding on how TFGi overcomes global policy blind spots.

The structural, political and social dynamics that have been sustaining the tobacco pandemic are embedded within the policies, education and social blind spots that societies across the world have failed to see for decades. These are seen across many countries and not specific to any country, city, town or education system alone.