https://tobaccocontrol.bmj.com/content/tobaccocontrol/25/e2/e101.full.pdf
“Background : Youths are more likely to rebel against messages perceived to inhibit their independence. In order for antismoking campaigns to be effective with this population, adopting evidence-based strategies is crucial. In this study, we examined youths’ reaction to past and ongoing antismoking campaigns, and delineate effective and ineffective components of campaigns as identified by them”
